Microsoft Technology Licensing, LLC

Peter Chng

Aastha Jain

Parag Agrawal

Andrew S Yu

Michael Maczka

Bohong Zhao

Techniques for generating and leveraging heterogenous edges in an online connection network are provided. In one technique, a particular user is identified. The identification may be made in response to a computing device of the particular user requesting data from a particular system. For each entity type of multiple entity types: (1) a set of entities of the entity type is identified based on one or more attributes of the particular user; (2) a ranking of the set of entities is generated based on one or more criteria; and (3) a subset of the set of entities is selected and included in a final set of entities. The final set of entities includes entities from different entity types of the multiple entity types. The final set of entities is transmitted over a computer network to be presented concurrently on a computing device of the particular user.

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Sunnyvale, CA, United States of America

Peter Chng