Google Inc.

Peter C Chane

Christopher Richard Uhlik

Monika Hildegard Henzinger

Aaron Lee

David Marwood

John Piscitello

Steve Okamoto

Matthew Vosburgh

Shahid Choudhry

Manish P Gupta

Rajas Moonka

Nicholas Lee

At a client, a video is received. The video includes one or more advertisement slots. The video is played back to a user. During the playback of the video, an impending advertisement slot is detected. One or more advertisements are requested for placement in the advertisement slot. The one or more advertisements are received and placed in the advertisement slot.

Using viewing signals in targeted video advertising

An information retrieval system is provided for processing queries for video content. A server receives a query for video content and returns video articles, as received from broadcast systems or other content providers. Queries are formulated using text, video images, and/or visual content associated with a video article. Various video-oriented characteristics associated with the results of the queries are determined and a rank score is calculated for each. The ranked video articles are displayed in a representation to the user, from which the user can play the video article either within the representation or independent of it.

Ranking video articles

Growing community of inventors

Palo Alto, CA, United States of America

Peter C Chane