Samsung Electronics Co., Ltd.

Peng Zhou

Yingnan Zhu

Hyun Chul Lee

Xiangyuan Zhao

Hong-Hoe Kim

Hong-hoe Kim

In one embodiment, a method includes receiving user behavior data and contextual information associated with the user behavior data, the contextual information including a first data portion associated with a first context type. The method includes generating, from the user behavior data and the contextual information using a hashing algorithm, a first heterogeneous hash code including a first portion representing the user behavior data and a second hash code portion representing the first data portion associated with the first context type. The method includes accessing a second heterogeneous hash code including a third hash code portion representing a second data portion associated with the first context type. The method includes comparing the first heterogeneous hash code with the second heterogeneous hash code including determining similarity between the second hash code portion of the first heterogeneous hash code and the third hash code portion of the second heterogenous hash code.

Hashing-based effective user modeling

In one embodiment, a computer-implemented method includes acquiring sequential user behavior data including one-dimensional data. The user behavior data is associated with a user. The method includes abstracting features from the sequential user behavior data to cover short-term and long-term timeframes. The method includes determining one or more properties of the user based on the features.

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Irvine, CA, United States of America

Peng Zhou