Facebook, Inc.

Meta Platforms, Inc.

Peng Fan

Lee Charles Linden

Dwight Crow

Benjamin Lewis

Himanshu Baweja

Jonathan Shottan

Zhimin Chen

Brian Rosenthal

Yi Huang

Keyun Tong

An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify an action performed by a an online user within a time interval to include the user in the target group. When an opportunity to present advertisement requests to a user is identified, the online system retrieves actions associated with the user and times associated with the actions. If an action associated with the user matches the action identified by the user properties and occurred within the time interval identified by the user properties, and other characteristics of the user satisfy at least a threshold number of the user properties, the online system includes the user in the target group. Advertisement requests having targeting criteria, including the target group, satisfied by characteristics of the user are evaluated for presentation to the user.

Identifying content to present to a group of online system users based on user actions and specified by a third-party system

Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.

Providing insights to a merchant

One or more embodiments of the disclosure provide systems and methods for improving a user experience related to interacting with content using multiple client devices and/or mediums. For example, a persistent activity system can receive activity data for a user from a client device. The persistent activity system can generate state information based on the received activity data. Further, the persistent activity system can provide the state information to another client device and/or medium to enable the user to seamlessly resume the user's activity on the other client device and/or medium.

Providing persistent activity sessions across client devices

An entity such as a social networking system generates a dynamically customized user-specific advertisement using an advertisement template and user information. A request is received for an advertisement to display to a user, and the social networking system retrieves an advertisement template that includes one or more functions. The social networking system also retrieves user information to evaluate a value of a function contained in the advertisement. The user information is provided by both a first and second party (e.g., the advertiser and the social networking system), where the meaning of the information provided by each party is obscured from the other party. The template and the value of each function are used to generate a dynamically customized user-specific advertisement for display to the user, where both parties have provided user information that is obscured in some manner from the other party, allowing for a more personalized advertisement.

Generating customized advertisements with undisclosed advertiser and publisher content

An entity such as a social networking system generates a dynamically customized user-specific advertisement using an advertisement template and user information from an advertiser. A request is received for an advertisement to display to a user, and the social networking system retrieves an advertisement template that includes one or more functions. The social networking system also retrieves user information to evaluate a value of a function contained in the advertisement. The advertiser can obscure the meaning of personal information from the social networking system, so that when the template and the value of each function are used to generate a dynamically customized user-specific advertisement for display to the user, the advertisement is obscured in some aspect from the social networking system. In this way, the advertiser may communicate with the user without disclosing all of the details of the communication to the social networking system that serves the advertisement.

Generating customized advertisements with undisclosed advertiser content

An entity such as a social networking system generates a dynamically customized user-specific advertisement using an advertisement template and user information from an advertiser. A request is received for an advertisement to display to a user, and the social networking system retrieves an advertisement template (e.g., provided by an advertiser) that includes one or more functions. The social networking system also retrieves user information that can be used to evaluate a value of a function contained in the advertisement. The template and the value of each function are then used to generate a dynamically customized user-specific advertisement for display to the user. These advertisements can be shown to a user while keeping confidential at least some aspect of the user's personal information from the social networking system and/or the advertiser.

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Castro Valley, CA, United States of America

Peng Fan