Tencent Technology (Shenzhen) Company Limited

Peili Lv

Yang Wang

Lei Xiao

Wei Xue

Dapeng Liu

Xue Bai

Chuanjiang Luo

Miao Xu

Lili Zhao

Jinjing Liu

A method and an apparatus for processing information are provided. The method includes: determining at least one candidate factor, where the factor is a recommendation feature factor; retrieving a processing model, where the processing model is configured to determine a probability of accessing information by one or more users; in response to an incorporation of the candidate factor into the processing model, generating a first accessing probability of recommended information; determining a difference between the first accessing probability and an original accessing probability of the recommended information in association with the processing model; in response to the difference meeting a predetermined condition, converting the candidate factor into a formal factor; modifying the processing model by incorporating the formal factor; and determining target information, according to the modified processing model, for a delivery of the target information.

Method and apparatus for processing information

A method and device for processing promotion information and a system are provided. The method includes that: agreement information and exposure requirements of all promotion information within a preset period are acquired (); directional delivered targets are determined according to the agreement information and the exposure requirements, and the directional delivered targets are split into multiple non-intersected delivered target sets (); the promotion information is delivered to users corresponding to the corresponding delivered target sets according to the exposure requirements (); statistics about social propagation amounts of to the delivered promotion information is made in real time in a delivery process (); and exposure parameters are corrected according to the social propagation amounts (), so that delivery of the promotion information is regulated in real time. By the method, the effectiveness and accuracy of delivering the promotion information may be improved.

Method and device and system for processing promotion information

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Guangdong, China

Peili Lv