Microsoft Technology Licensing, LLC

Pei Qun Yu

Zicheng Liu

Hongli Deng

Alexandros Ntoulas

Yinpeng Chen

Kun Luo

Ying Jin

Nirav Nalinbhai Shingala

Samira Tasharofi

Rohan Rajiv

Christopher D Erbach

Lijuan Wang

To improve the accuracy and efficiency of object detection through computer digital image analysis, the detection of some objects can inform the sub-portion of the digital image to which subsequent computer digital image analysis is directed to detect other objects. In such a manner object detection can be made more efficient by limiting the image area of a digital image that is analyzed. Such efficiencies can represent both computational efficiencies and communicational efficiencies arising due to the smaller quantity of digital image data that is analyzed. Additionally, the detection of some objects can render the detection of other objects more accurate by adjusting confidence thresholds based on the detection of those related objects. Relationships between objects can be utilized to inform both the image area on which subsequent object detection is performed and the confidence level of such subsequent object detection.

Focused computer detection of objects in images

Techniques for optimizing content item delivery for installations or activations of a mobile application are provided. In one technique, a machine-learned model is trained based on multiple training instances that individually indicate whether an entity performed a particular action relative to a mobile application. In response to receiving a content item request from a third-party content delivery exchange, it is determined whether a client device that initiated the content item request has activated a particular application. In response to determining that the client device has not activated the particular application, multiple feature values of the content item request are identified. Based on inputting the feature values into the model, a score is generated that indicates a likelihood that an entity of the client device will perform the particular action relative to the particular application. Based on the score, a content item is transmitted over a network to the client device.

Optimizing content item delivery for installations of a mobile application

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Sunnyvale, CA, United States of America

Pei Qun Yu