Facebook, Inc.

Pawel Bara

Li Ju

Ramanathan Palaniappan

Matthew Bryan Folz

Jonathan Ma

Adit Vaidya

Felix Wong

An online system predicts the user's activity on the online system during a future time interval (e.g., the next day). The system collects activity data, such as actions that the user has taken on the system. The system predicts whether the user is likely to be active during the future time interval based on features extracted from the activity data. This system determines selection of notifications and delivery of notifications based on the predicted time when the user is likely to be active on the online system. The system further records the user's past interactions with notifications, such as whether the user viewed the notification, whether the user interacted with a content item associated with the notification, and so on. If system determines a rate of delivery of notifications to the user based on the frequency of past user interactions with notifications.

Adjusting pacing of notifications based on interactions with previous notifications

A social networking system maintains various groups that each include one or more users and maintains information describing interactions by users with the social networking system. Based on interactions with the social networking system by the user, the social networking system determines a time interval when the user most frequently interacts with the social networking system. Additionally, the social networking system selects various content items provided to groups including the user based on amounts of interaction with content items provided to groups including the user by other social networking system users. During the time interval when the user most frequently interacts with the social networking system, information identifying a set of the selected content items is presented to the user via the social networking system.

Accounting for user interaction with a social networking system when notifying the user of content provided to a group maintained by the social networking system including that user

Delivering notifications based on prediction of user activity

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Seattle, WA, United States of America

Pawel Bara