Google Inc.

Paul Schelte Albert Reitsma

Peng Zhang

Gaurav Bhaya

Robert Stets

Jonathan William Ray

Glenn Wilson

Troy L Walker

Eric Wood

Farnaz Azmoodeh

Thomas J Murray, Iv

Congxing Cai

Systems and methods to determine the status of transmitted audio packets. The audio packets can include digital components that are presented by a client computing device. Based on presentation variables and determinations of presentation status, the system can generate a predictive model that can be used to dynamically determines presentation values of audio packets prior to their transmission to a client computing device.

Audio data packet status determination

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for predicting visibility of web pages. The method comprises identifying web pages that include slots for presenting content. The method further comprises, for each slot, creating a fingerprint based on a URL associated with the page and structural information associated with the slot's location on the page, determining a likelihood of the slot being visible when the web page is initially presented, the likelihood in the form of a predictive model, and saving the fingerprint and predictive model in a data structure. The method further comprises receiving a request for content from a web page, creating fingerprints associated with the web page, and comparing the fingerprints to fingerprints in the data structure. When a matching fingerprint is located, prediction data is used that is associated with a matching fingerprint for the web page.

Predicting visibility of content items

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Marina Del Rey, CA, United States of America

Paul Schelte Albert Reitsma