The Nielsen Comapny (us), LLC

Paul Kempter

Daozheng Lu

Venugopal Srinivasan

David Howell Wright

Paul Mears

Michael Alan Hicks

William Feininger

John C Peiffer

Arun Ramaswamy

Henry B Wheeler

Methods and apparatus for monitoring locally inserted media content are disclosed. A disclosed method includes obtaining identification data and inserting the identification data in the media content after the media content has been received at a media consumption location. Another disclosed method includes receiving media content before the media content is output by a consumer receiving device and monitoring the received media content. Monitoring the received media content may include extracting signatures from the received media content and transmitting the extracted signatures to another location.

Methods and apparatus for monitoring the insertion of local media content into a program stream

A television audience measurement system measures viewing of a television program viewed on digital television located in a statistically selected site by (i) retrieving an audience measurement data packet from a television set in order to identify the television program, (ii) detecting an audio code embedded in the television program in order to identify the television program, (iii) extracting an audio signature from the television program in order to identify the television program, (iv) identifying the television program through use of a software agent, and (v) selecting at least one of the retrieving means, the detecting means, the extracting means, and the software agent in order to identify the television program.

Audience measurement systems and methods for digital television

Methods and apparatus for identifying a digital audio signal are described. An example apparatus for identifying a digital audio signal includes an input to receive the digital audio signal, which includes data from a broadcast or a stored digital program signal. The example apparatus also includes a detector to receive the digital audio signal from the input and determine whether the received digital audio signal is uncompressed as received at the input; a decoder to receive the digital audio signal from the detector when the digital audio signal is compressed as received at the input and identify any first program-identifying code in an auxiliary field of the compressed digital audio signal; and a code reader to receive the digital audio signal from the detector when the digital audio signal is uncompressed as received at the input and receive the digital audio signal from a decompressor when the digital audio signal is compressed as received at the input. Additionally, the code reader is to identify any second program-identifying code in a decompressed or uncompressed portion of the digital audio signal when the first program-identifying code is not identified in the auxiliary field or when the digital audio signal is uncompressed as received at the input.

Methods and apparatus for identifying a digital audio signal

Method and apparatus for identifying broadcast digital audio signals include structure and/or function whereby the digital audio signal is provided to processing structure which is configured to (i) identify a program-identifying code in the received digital audio signal, (ii) identify a program-identifying code in a decompressed received digital audio signal, (iii) identify a feature signature in the received digital audio signal, and (iv) identify a feature signature in the decompressed received digital audio signal. Preferably, such processing structure is disposed in a dwelling or a monitoring site in an audience measurement system, such as the Nielsen TV ratings system.

Methods and apparatus to monitor reception of programs and content by broadcast receivers are disclosed. An example method disclosed herein to monitor reception of a broadcast program by a broadcast receiver located in a statistically selected site comprises retrieving an audience measurement data packet from the broadcast receiver in order to identify the broadcast program, detecting a code embedded in the broadcast program in order to identify the broadcast program, extracting a signature from the broadcast program in order to identify the broadcast program, identifying the broadcast program through use of a software agent, and selecting at least one of the audience measurement data packet, the embedded code, the extracted signature or the software agent to identify the received program.

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Palm Harbor, FL, United States of America

Paul Kempter