Oracle International Corporation

Paul Davis

Martin Hogg

Phil Bates

Joel Crisp

Adam Bloom

Geoffrey Weeks

A method and system is provided for use in business intelligence and reporting. The method and system are able to implement one or more definable actions when presented with data. The data may be produced by a business intelligence application. The actions may relate to activities performed by a user or an agent. The system comprises an action manager, a repository, a data association manager and an implementation engine. In one embodiment a data mining engine is provided. The system enables the availability of an action in response to the execution of analytic queries to be determined based on a relationship defined by the data association manager. If an action is available, an action definition is used to invoke a target in response to selection of the action by an entity, the invocation of the target including propagating data produced by an analytic engine into the target based on metadata to perform the action.

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Swindon, United Kingdom

Paul Davis