Amdocs Software Systems Limited

Changing World Limited

Paul Cotter

Barry Joseph Smyth

Nigel David Hanby

Keith Bradley

Damien Plower

Elizabeth Ann McKenna

Juraj Sofranko

James Lynch

Evelyn Balfe

Bartosz Jablonski

Elizabeth Ann Mckenna

Content such as user interface items provided to a user during a session of an interactive application is personalized. One or more environmental context attribute values for the session are determined. Responsive to a request for content, for at least one item of the content, each of the environmental context attribute values are mapped to respective values indicating a users level of interest in the item for the environmental context attribute values. Content is retrieved from a content database and the content is personalized as a function of the users level of interest in the item for the environmental context attribute values before being returned to the application.

Personalising content provided to a user

A system, method, and computer program product are provided for segmenting a content stream. In use, a content stream associated with an event is identified. Additionally, user generated content associated with the content stream is identified. Further, a timing of one or more key events within the content stream is determined, based on the user generated content. Further still, the one or more key events are identified, based on the user generated content. Also, the content stream is segmented, utilizing the one or more key events and the timing of the one or more key events. In addition, a subset of the user generated content and a subset of the one or more key events is associated with a segment of the content stream. Furthermore, a search index associated with the segment of the content stream is generated, utilizing the subset of the user generated content and the subset of the one or more key events. Further still, a search query is received from a user. Also, search results are provided to the user in response to the search query, utilizing the search index associated with the segment of the content stream.

System, method, and computer program for segmenting a content stream

A system, method, and computer program product are provided for recommending web content to a user. In one embodiment, a user is directed to a page of a website, the page including links to a plurality of subpages. Additionally, a number of visits by the user directed from the page to each of the subpages are tracked. Further, one of the subpages with a highest number of visits is designated as a new entry page for the user. Moreover, the user is automatically redirected to the new entry page during subsequent visits by the user to the website.

System, method, and computer program for recommending web content to a user

A method for detecting click fraud. In one embodiment, the method includes the steps of: directing a user to an item but delaying the internal ratings update of the item; collecting data to build a model of the user; building the model of the user in response to the collected data; determining the trustworthiness of the user in response to the model of the user; and updating internal ratings of the item in response to the trustworthiness of the user. In various embodiments, the click fraud can be the inflation of advertisement clicks, the inflation of popularity or the inflation of reputation.

Systems and methods for detecting click fraud

A method for personalizing content such as user interface items provided to a user during a session of an interactive application is disclosed. One or more environmental context attribute values for the session are determined. Responsive to a request for content, for at least one item of the content, each of the environmental context attribute values ate mapped to respective values indicating a users level of interest in the item for the environmental context attribute values. Content is retrieved from a content database and the content is personalized as a function of the users level of interest in the item for the environmental context attribute values before being returned to the application.

An internet website which presents a hierarchical menu structure to users includes a personalization engineto automatically modify the menu structure for each user at least according to that user's previous browsing history at the site. In one embodiment the engineprovides, as menu options for a selected menu page of the hierarchical menu, a plurality of the most probable links which the user may wish to reach from the selected menu page. In another embodiment there are provided, as additional menu options for a particular menu page, a plurality of links which are similar, as determined by meeting a predetermined similarity metric, to menu options present on the particular menu page other than through meeting the similarity metric.

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Dublin, Ireland

Paul Cotter