Concord Technologies Inc.

Oracle International Corporation

Webtrends Corporation

Paul Claudell Lawbaugh

Dashiell Lavine

David Everly

Cian Montgomery

A computer implemented method for tracking and securing user data, the method including providing a user data vault that stores user data, providing the user data to display on a user interface, collecting access rights and permission settings, storing the access rights on a blockchain consent network, and providing access to remote users. The system and methods utilize blockchain technology, encryption, and a novel data structure (e.g. consent tokens) that enhance the security, transparency, and user experience regarding user data collection.

Decentralized consent network for decoupling the storage of personally identifiable user data from user profiling data

The disclosure relates to securing and enabling user control of profiling data, blockchain-driven matching of users and advertiser-identified anonymous profiling data records of interest, and smart contracts encoded by blockchain for executing transactions. The system may include an anonymized database of profiling data, which is unlinked to any user. The system may implement a private blockchain to store user-defined settings that provide user control over whether and how the profiling data may be used. If a grant to use the data is received, a link is stored that allows the system to identify a user associated with the anonymous profiling data records. If the grant is revoked, the link may be removed. The system may also implement public blockchain technology to record a public information relating to grants, online marketing transactions, making them verifiable, immutable, and transparent for various stakeholders including advertisers, publishers, and users.

User control of anonymized profiling data using public and private blockchains in an electronic ad marketplace

Techniques for generating feedback for an unpublished content item based on published content items are disclosed. A content feedback engine identifies published content items associated with similar attributes as the unpublished content item. Effectiveness scores of the published content items are determined. The content feedback engine determines an effectiveness score for a portion of the unpublished content item based on the effectiveness scores of the published content items. The content feedback engine presents a graphical indication that marks the portion of the unpublished content item based on the effectiveness score for the portion of the unpublished content item. Additionally or alternatively, the content feedback engine recommends content to be added to and/or removed from the unpublished content item based on the content and/or attributes of the published content items.

Generating feedback for a target content item based on published content items

Embodiments of the present invention provide tools and facilities for instrumentation of application programs, including application programs that execute on mobile-electronics devices, including web browsers. The application-program and mobile-electronics-device environment is a superset of the web-analytics problem domain and provides many new opportunities and challenges for instrumentation-based data collection and data analysis. Certain embodiments of the present invention provide configuration-controlled embedded instrumentation that allows fine-granularity control of instrumentation operation by remote data-collection servers.

Method and system for configuration-controlled instrumentation of application programs

The current document is directed to automated electronic testing, optimization, and/or analysis systems that collect sufficient data from instrumentation, maintain sufficient user status, and provide sufficient communications between instrumentation and testing, optimization, and/or analysis systems in order to follow, reconstruct, and record temporal threads of user activity that span multiple user contexts. In one implementation, JSON-encoded information is collected through instrumentation and supplemented by testing, optimization, and/or analysis systems in order to provide many different types of information about remote-information-accessing users and the device and program contexts from which they access remote information. In addition, instrumentation can provide context-transition alerts to the testing, optimization, and/or analysis systems to facilitate the ability of testing, optimization, and/or analysis systems maintain user-thread continuity over context transitions and the testing, optimization, and/or analysis system and provide JSON-encoded information back to instrumentation.

Methods and automated systems for testing, optimization, and analysis that preserve continuity in identities and status of users who access remote information from different contexts

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Hillsboro, OR, United States of America

Paul Claudell Lawbaugh