Criteo S.a.

Paul Bryan Davis

Dan Teodosiu

Bruno Roggeri

Philippe Joseph François Bourcier

Baptiste Gérard Adrien Marie Courtois

Jimmy Ma

Described herein are methods and systems for generating a mobile device-specific identifier usable across native mobile applications and mobile browsers with a unified opt-out mechanism. A mobile device generates a transient identifier for the mobile device and maps the transient identifier to a stable identifier of the mobile device using at least one call to a service endpoint coupled to the mobile device via a communications network. A browser application on the mobile device renders a webpage, the webpage comprising first instructions, executed by the browser application, to retrieve the stable identifier of the mobile device using at least one call to the service endpoint coupled to the mobile device via a communications network.

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Belmont, CA, United States of America

Paul Bryan Davis