Xappmedia, Inc.

Patrick B Higbie

Franklin D Raines

John P Kelvie

Michael M Myers

Interactive content containing audio or video may be provided in conjunction with non-interactive content containing audio or video to enhance user engagement and interest with the contents and to increase the effectiveness of the distributed information. Interactive content may be directly inserted into the existing, non-interactive content. Additionally or alternatively, interactive content may be streamed in parallel to the existing content, with minimal modification to the existing content. For example, the server may monitor content from a content provider; detect an event (e.g., a marker embedded in the content stream, or in a data source external to the content stream); upon detecting the event, play interactive content at a designated time while silencing the content stream of the content provider (e.g., by muting, pausing, playing silence.) The marker may be a sub-audible tone or metadata associated with the content stream. The user may respond to the interactive content by voice.

Event-based speech interactive media player

A method, device, system, and computer medium for providing interactive advertising are provided. For example, a device may request an advertisement from a remote server, receive the advertisement, receive a response from a user who is listening and/or watching the advertisement, and transmit the response to the server for further action. The user may input a response by speaking. A server may receive an advertisement request from the device, select an advertisement based on pre-defined one or more criteria, transmit the selected advertisement to the device for play, receive from the device a response to the selected advertisement, and then perform an action corresponding to the received response.

Device, system, method, and computer-readable medium for providing interactive advertising

Interactive content containing audio or video may be provided in conjunction with non-interactive content containing audio or video to enhance user engagement and interest with the contents and to increase the effectiveness of the distributed information. Interactive content may be directly inserted into the existing, non-interactive content. Additionally or alternatively, interactive content may be streamed in parallel to the existing content, with only minimal modification to the existing content. For example, the server may monitor content from a content provider; detect an event (e.g., detecting a marker embedded in the content stream, or in a data source external to the content stream); upon detection of the event, play interactive content at one or more designated times while silencing the content stream of the content provider (e.g., by muting, pausing, playing silence.) The marker may be a sub-audible tone or metadata associated with the content stream. The user may respond to the interactive content by voice, touch or gesture.

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Centreville, VA, United States of America

Patrick B Higbie