Informatica Corporation

Jivox Corporation

Parth S Chandra

Diaz Nesamoney

Sanjeev K Gupta

Girish Pancha

M S Zamanian

Jeffrey B Taylor

An advertising system delivers video ads into hypertext documents, where these ads provide enhanced user interactivity features selected and configured by advertisers or other ad sponsors. The system also provides sophisticated tracking and real time reporting of viewer interactivity with the video ads and their enhanced features.

Method and apparatus to deliver video advertisements with enhanced user interactivity

A method and system for accessing and sharing metadata amongst a number of data marts through the use of object referencing. A global repository is created. Shared folders containing metadata is contained in the global repository. Any number of data marts can be linked to the global repository. Stored within the folders of the linked data marts are references pointing to certain metadata stored in the shared folders of the global repository. Multiple data marts can reference the same metadata in the global repository. Thereby, the same metadata can be accessed, used, and shared by multiple users across different data marts, provided that they have been granted the proper authority. New metadata can be promoted from a linked data mart into the global repository so that it can be shared, and updates to shared metadata can be automatically propagated to all users referencing that metadata.

Method and apparatus for sharing metadata between multiple data marts

Growing community of inventors

Palo Alto, CA, United States of America

Parth S Chandra