Kraft Foods Group Brands LLC

Big Heart Pet, Inc.

Paris Alexander Edwards Lowitz

Stacy Alycia Thomas Castro

Muluken Tilahun

Daniel Robert Feldmeier

Daniel Eugene Doucette

Thad Fisher

Christopher Steven Hart

Jamie Lasser

Scott McCoy

Nicholas White

Andrew Templeman

William Sutter

Paul Baker

Michael Lee Allen

A method of marketing food items may include displaying in an upright, on-edge orientation on a horizontal shelf in the retail establishment a plurality of generally dumbbell-shaped packages with high-protein food items. The package may be generally dumbbell-shaped as viewed from the front and/or from other angles, and may comprise a center portion that is narrower and/or shallower than adjacent end portions. This may facilitate handling of the product by the consumer and also may help to provide the product with an impactful appearance and theme at retail when the product is viewed from the front and/or from other angles. The product may include high-protein food items, consistent with the theme established by the shape, and may include prominently-displayed information about the protein content of the food items.

Method of marketing

A packaged food product may incorporate an angled back card to improve stability by providing an enlarged footprint when the package is standing upright, i.e., vertically oriented. The angled back card can provide a wider base of support between the front of the product and the back card to improve the ability of the package to be self-supporting in an upright position, i.e., to stand up reliably on a shelf without leaning on other structures for external support. The package may be generally dumbbell-shaped as viewed from the front and/or from other angles, and may comprise a center portion that is narrower and/or shallower than adjacent end portions. This may facilitate handling of the product by the consumer and also may help to provide the product with an impactful appearance and theme at retail when the product is viewed from the front and/or from other angles. The product may include high-protein food items, consistent with the theme established by the shape, and may include prominently-displayed information about the protein content of the food items.

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Chicago, IL, United States of America

Paris Alexander Edwards Lowitz