Facebook, Inc.

Paresh Jayant Rajwat

Asad K Awan

In one embodiment, a computer system provides a document for display in a non-browser application of a client device of a user associated with a social-networking system, wherein the application is associated with the social-networking system, a layout of the document corresponds to a first document template, and the document includes content items corresponding to elements, wherein each element is a container for a content item, and information corresponding to characteristics of users of the social-networking system. The computer system determines a characteristic associated with a user, wherein the characteristic is associated with a preferred layout based on a type of content item associated with each element. The computer system selects an alternate document template based on the characteristic, including a set of elements. The computer system provides the document with content items corresponding to the set of elements and configured in accordance with the alternate document template for display.

Updating documents based on user input

Systems, methods, and non-transitory computer readable media can detect, by a first computing system, a second computing system that is capable of communicating with the first computing system based on a local area communication protocol. It can be determined, by the first computing system, that the second computing system is in an offline mode in relation to a system. It can be determined, by the first computing system, whether a content item is on the second computing system. The content item can be sent, by the first computing system, to the second computing system based on the local area communication protocol, in response to determining that the content item is not on the second computing system.

Systems and methods for automated content sharing with a peer

An online system receives advertisement ('ad') requests for presentation to its users. An ad request may include one or more values associated with a characteristic of online system users. When an opportunity to present the ad request to a user is identified, the online system obtains the characteristic of the user and determines a value for the user from the ad request based on the obtained characteristic for the user and values associated with the characteristic included in the ad request. The online system generates a score for the ad request based on the determined value for the user, a bid amount in the ad request, and a likelihood of the user interacting with an advertisement in the ad request. Based on the score for the ad request, the online system determines whether to present the advertisement from the ad request to the user.

Evaluating content items for presentation to an online system user based in part on one or more parameters of the user specified by a third party system

An online system receives a request to install an application on a client device associated with a user of the online system and initiates retrieval of the application by the client device for installation. While the client device retrieves the application, the online system presents the user with a user interface for receiving information about the user for use by the application. Information provided via the user interface is stored by the online system, which generates a link for launching the application and communicating the stored information to the application. When the application has been installed on the client device, the online system sends the link to the client device for presentation to the user. When the user interacts with the link to launch the application, stored information identified by the link is communicated to the application.

Growing community of inventors

San Jose, CA, United States of America

Paresh Jayant Rajwat