Google Inc.

Parag Samdadiya

Rama Ranganath

Joerg Heilig

Clyde D McQueen

Peeyush Ranjan

Jaideep M Mirchandani

Robert F Day

John W Merrill

Venkata Rama P Tammana

Aspects relating to client server interactions using cookies are provided. A computer-implemented method is provided that includes receiving a request from a user for a first advertisement associated with a first advertiser, the request including first cookie data, the first cookie data including a first identifier specified for a first cookie, the first cookie being associated with a first group of advertisers including the first advertiser and a third advertiser, receiving a request from the user for a second advertisement associated with a second advertiser, the request including second cookie data, the second cookie data including a second identifier specified for a second cookie, the second cookie being associated with a second group of advertisers including the second advertiser and where the advertisers of the second group of advertisers are distinct from the advertisers of the first group of advertisers.

Enhanced privacy with fewer cookies

At a server system, event data is received that was sent over a network to the server system. The event data reflects one or more application events generated by at least one hosted application. The hosted application is executed on one or more servers and being accessible by a user over a network using a user client device. The event data is stored at the server system. A request to view information regarding events generated by the hosted application is received at the server system and from an administrator client device over a network. The stored event data is received. At the administrator client device and based on the retrieved event data, a display of information regarding application events is generated by the hosted application.

Event management for hosted applications

A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.

Placement identification and reservation

A reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions.

Growing community of inventors

Kirkland, WA, United States of America

Parag Samdadiya