Yahoo Ad Tech LLC

Parag Bhattacharjee

Aaron Eliasib Flores

Lakshmi Narayan Bhamidipati

Balaji Srinivasa Rao Paladugu

Joel Barajas Zamora

Benjamin Grant Jackson

One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A first content item may be transmitted to a first set of client devices. A first request for content associated with a first client device of a second set of client devices may be received. A first bid value associated with a second content item may be selected. The first bid value may be modified based upon a second bid value associated with the first content item to generate a third bid value associated with the second content item. The second content item may be selected from a first plurality of content items for presentation via the first client device based upon a plurality of bid values having the third bid value. The second content item may be transmitted to the first client device.

Growing community of inventors

San Ramon, CA, United States of America

Parag Bhattacharjee