Beijing Didi Infinity Technology and Development Co., Ltd.

Paola Giovanna Piacentini Baruffaldi

Kenneth Farmer

Systems and methods are disclosed configured to identify a location where current or predicted ride requests exceed a threshold within a time period. Driver location information for one or more drivers is used to identify a driver to satisfy the identified current or predicted ride requests at the location that exceed the threshold within the time period. In response to determining that a driver has at least a first likelihood of accepting a ride request at the location within the time period, item content is selected using a history of establishments frequented by the driver. The selected item of content, associated with a token, is provided for presentation on a display to the driver. In response to determining that the identified driver accepted the ride request at the location within the time period, the token is enabled to be utilized by the identified driver at an entity.

Dynamic display of driver content

Systems and methods are disclosed configured to receive a ride request from an application hosted on a device of a user. A vehicle is routed to a pickup location. A route is generated configured to navigate the vehicle to a destination. Sensor data indicative of ride quality is monitored while the vehicle is navigating the generated route, wherein the sensor data comprises data indicating at least how bumpy the ride is and/or whether a sudden braking event occurred. When an adverse ride condition is detected, a determination is made that a content item is to be transmitted to a display device. A geofence is generated about the destination using a user content interaction history. The first item of content is selected based at least in part on an identification of an establishments within the geofence. The selected item of content is transmitted to the display device and the user may be transported to the pickup location within the geofence.

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Sao Paulo, Brazil

Paola Giovanna Piacentini Baruffaldi