Samsung Electronics Co., Ltd.

Pan-Wook Um

Hae-Woon Park

Dong-Hoon Yang

A display drive integrated circuit includes a single full frame memory having a first half frame memory region and a second half frame memory region, a mode determination unit and a control unit. The mode determination unit determines the received image data type (still image or video) and accordingly selects a normal mode or an enhance mode associated with a display quality. The control unit operates in the normal mode or the enhance mode in response to an output of the mode determination unit. In an enhance mode, the control unit divides the single full frame memory into a first half frame memory region and a second half frame memory region to store compressed image data of a current frame in the first half frame memory region and compressed image data of a previous frame in the second half frame memory region.

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Hwaseong-si, South Korea

Pan-Wook Um