Salesforce, Inc.

Pam Walquist

Aaron M Popelka

Noah Bruce Guyot

Jason Day

Vineeth Anand Nair

Kasia Fichtner

Narinder Pal Singh

Shengfan He

A data server may support segment identification based on a selected user profile. For example, a user may select a user profile as the basis for identifying a segment of additional user profiles. The server may identify attributes associated with the selected user identifier and generate an expression based on the identified subset. The expression may include a normalization function corresponding to at least one attribute. The normalization function may identify correlated attribute values for an attribute associated with the selected user profile. The data server may query a data storage system to identify the additional user profiles based on the expression. The data server may also support user defined Boolean expressions such that the expression is used to identify user identifiers associated with a first attribute and a second attribute.

Generalizing a segment from user data attributes

Growing community of inventors

Carmel, IN, United States of America

Pam Walquist