Amazon Technologies, Inc.

Paat Rusmevichientong

David L Selinger

Dilip Kumar

Michelle K Anderson

Bhavnish H Lathia

Hoi-Cheung Pang

David Liu

ShengHuo Zhu

A performance analysis system analyzes the performance of affiliate sites that provide links to specific items in an electronic catalog, and identifies catalog items that can be listed by such affiliate sites to improve performance. An association mining component analyzes transaction data attributable to specific categories of affiliate sites to identify items that are frequently purchased in combination by users of such sites. The detected item associations are used to evaluate, for a given affiliate site, whether significant disparities exist between the expected and actual sales quantities of specific items. The results of the analysis are incorporated into affiliate-specific performance reports, which may include specific recommendations for improving performance. The disclosed methods may also be used to analyze the performance of, and provide recommendations to, online sellers within a marketplace or auction system.

Computer-based analysis of seller performance

A performance analysis engine analyzes the performance of affiliate web sites that provide links to specific items in an electronic catalog, and identifies catalog items that can be listed by such affiliate web sites to improve performance. An association mining component analyzes transaction data attributable to specific categories or types of affiliate web sites to identify items that are frequently purchased in combination by users of such sites. The detected item associations are used to evaluate, for a given affiliate site, whether significant disparities exist between the expected and actual sales quantities of specific items. The results of the analysis are incorporated into affiliate-specific performance reports, which may include specific recommendations for improving performance. The disclosed methods may also be used to analyze the performance of, and provide recommendations to, online sellers within an online mall, online marketplace, or online auction system.

Method and system for analyzing the performance of affiliate sites

Computer processes are disclosed for identifying and informing users of early adopter items. In one embodiment, scores are generated for particular items represented in an electronic catalog, with each score reflecting an extent to which a corresponding item has been ordered by customers who tend to order items promptly after they become available. Information pertaining to such scores may be incorporated into item detail pages of the electronic catalog to assist customers in making item selection decisions. For example, the electronic catalog may identify specific items as early adopter items, and/or may display information pertaining to the degree to which specific items are early adopter items.

Identifying early adopters and items adopted by them

Growing community of inventors

Ithaca, NY, United States of America

Paat Rusmevichientong