Twilio Inc.

Otávio Dalarossa

Saurabh Daftary

Rebecca Lynn Gebhard

Haesun Seok

A first request to create a content template for messages to be sent via a plurality of communications channels via a software-as-a-service (SaaS) platform is received via a first application programming interface (API) call. The first request specifies an order of content types identifying a first content type and at least one alternative content type that is to be included in a message sent to a communication channel among the communication channels if the first content type is not permitted by the communication channel. The content template that is associated with the order of content types is created. The content template is stored at the SaaS platform.

Creation of content resources for messaging in a software as a service platform

A first request to send a message via a communication channel of multiple communication channels is receiving at a software-as-a-service (SaaS) platform via a first application programming interface (API) call. The first request identifies a content template stored at the SaaS platform. The content template specifying a dynamic variable for at least a portion of the content of the message is obtained based on the first request. The message is prepared based on the first request and the content template. The content of the message contains a value for the dynamic variable. The prepared message is sent to the recipient device via the communication channel.

Messaging via multiple communication channels using preconfigured content resources of a software as a service platform

A first request to create a content template for messages to be sent via communications channels via a software-as-a-service (SaaS) platform is received via a first application programming interface (API) call. The first request specifies elements of the content template in a first format. The content template comprising the elements in the first format is created based on the first request. The first format is translatable to channel-specific formats corresponding to the communication channels. The content template in the first format is stored at the SaaS platform.

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Otávio Dalarossa