Amazon Technologies, Inc.

Omar Zia Khan

Anjishnu Kumar

Vinaya Nadig

Samarth Bhargava

Supriya Medapati

Prakash Kumar Jha

Techniques for determining relevant and personalized supplemental content for a user are described. A system may prompt a language model to generate queries based on an entity (or entities) representing a user's affinity. In some examples, the language model may be prompted to generate an initial query corresponding to the entity and then generate one or more enriched queries based on the initial query. The one or more enriched queries may be used to search one or more content providers for supplemental content results. The supplemental content results may be aggregated, may be validated to ensure correspondence to the enriched query, and may be stored for future output. A system component may request supplemental content for output, at which time the system may select one or more supplemental content from storage, where the selection may be made to optimize relevancy for current user and situational context.

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Clyde Hill, WA, United States of America

Omar Zia Khan