Microsoft Technology Licensing, LLC

Oliver Hurst-Hiller

Gary William Flake

Joshua T Goodman

Eric J Horvitz

Trenholme J Griffin

Ramez Naam

William Henry Gates, Iii

Susan Theresa Dumais

Brett David Brewer

Anoop Gupta

John Carlton Platt

Christopher A Meek

Raymond Edward Ozzie

Bradly A Brunell

Eric David Brill

Kenneth Alan Moss

Surajit J Chaudhuri

Alexander G Gounares

Xuedong D Huang

Eric Benjamin Watson

Stephen L Lawler

Matthew Rubin Lerner

Julia H Farago

Nicole Ashley Hamilton

Christopher D Payne

David K Peck

Jesse Gardner Kocher

Jane T Kim

Eddie L Mays

Kyle G Peltonen

Neel Ishwar Murarka

Michael I Torres

Jamie Paul Buckley

Marek L Gorecki

Randall Kern

Laurent Chavet

Srinivasa V Thirumalai-Anandanpillai

The subject disclosure pertains to web searches and more particularly toward influencing resultant content to increase relevancy. The resultant content can be influenced by reconfiguring a query and/or filtering results based on user location and/or context information (e.g., user characteristics/profile, prior interaction/usage temporal, current events, and third party state/context . . . ). Furthermore, the disclosure provides for query execution on at least a subset of designated web content, for example as specified by a user. Still further yet, a localized marketing system is disclosed that provides discount offers to users that match merchant criteria including proximity. A system for actively probing populations of users with different parameters and monitoring responses can be employed to collect data for identifying the best discounts and deadlines to offer to users to achieve desired results.

Search guided by location and context

Architecture that monitors interaction data (e.g., search queries, query results and click-through rates), and provides users with links to other users that fall into similar categories with respect to the foregoing monitored activities (e.g., providing links to individuals and groups that share common interests and/or profiles). A search engine can be interactively coupled with one or more social networks, and that maps individuals and/or groups within respective social networks to subsets of categories associated with searches. A database stores mapped information which can be continuously updated and reorganized as links within the system mapping become stronger or weaker. The architecture can comprise a social network system that includes a database for mapping search-related information to an entity of a social network, and a search component for processing a search query for search results and returning a link to an entity of a social network based on the search query.

Search engine that identifies and uses social networks in communications, retrieval, and electronic commerce

A method of incrementally refining queries and updating query result lists without requiring a user to provide an explicit indicator of query submission. In the method, one or more query related character patterns are defined. Entry of query defining characters by a user is monitored to detect entry of a defined query related character pattern. The user is provided with one or more suggested query refinement options and an updated query result list each time a defined query related character pattern is detected. The query related character patterns may be a character pattern that indicates a word has been input by the user.

Incremental query refinement

Data management in social networks

Architecture for completing search queries by using artificial intelligence based schemes to infer search intentions of users. Partial queries are completed dynamically in real time. Additionally, search aliasing can also be employed. Custom tuning can be performed based on at least query inputs in the form of text, graffiti, images, handwriting, voice, audio, and video signals. Natural language processing occurs, along with handwriting recognition and slang recognition. The system includes a classifier that receives a partial query as input, accesses a query database based on contents of the query input, and infers an intended search goal from query information stored on the query database. A query formulation engine receives search information associated with the intended search goal and generates a completed formal query for execution.

Machine assisted query formulation

Provided is mechanism for guiding computer searches (e.g., web, Internet, intranet . . . ). Machine learning and reasoning mechanisms are employed together with a search engine to facilitate intelligent guidance of queries and results based on a query and responses to computer generated inquires. Also, disclosed is a mechanism that enables users to validate computer-based information. Users can receive a validity metric associated with computer generated or provided results. Validation systems and methods are disclosed to facilitate determining the results including those that employ humans (e.g., referrals, voting . . . ) and/or automated ways (e.g., source analysis, data mining . . . ).

Intelligently guiding search based on user dialog

Architecture for presenting advertisements in realtime in retail establishments. A sensor component includes sensors for collecting information about a customer or group of customers as they move through the store. The sensors can include capability for image processing, audio processing, light sensing, velocity sensing, direction sensing, proximity sensing, face recognition, pose recognition, transaction recognition, and biometric sensing, for example. A customer component analyzes the information and generates a profile about the customer. Advertisements are selected for presentation that target the customers as they walk in proximity of a presentation system of the store. An advertisement component facilitates dynamic presentation of a targeted advertisement to the individual as a function of the profile. The customer component can infer information during analysis using machine learning and reasoning.

Targeted advertising in brick-and-mortar establishments

Content management architecture for a portable wireless device. Caching and fetching techniques are provided to improve content handling for portable devices such as cellular telephones and portable computers. A search component automatically performs searches as a background process, and potentially desired content is received and cached by a content storing component to be available in the future when and if needed, mitigating latency associated with slow download speeds, refresh rates, and other system and/or network impediments. Content from background search results can be trickled into the device as part of the background process so as not to burden system resources for other processes. As part of memory management, aged and/or low priority or low interest content can be selectively removed or archived to increase available cache or memory space, as well as to maintain relevant content within the device. A presentation component facilitates presentation of the pre-stored content.

Architecture for user- and context-specific prefetching and caching of information on portable devices

Architecture is provided that facilitates user-controlled access to user profile information related to spam filtering. A user is allowed to selectively expose (or mask) portions of his/her profile related to spam filtering to third parties. Additionally, advertisers and/or content providers can offer incentives or enticement in response to the acceptance of which a user exposes larger portions of their profiles related to spam filtering. The architecture comprises a system that facilitates profile management utilizing a profile component that facilitates creation and storage of an electronic profile including spam filtering information of a user, and a control component under control of the user for controlling access to the profile.

Content presentation based on user preferences

Voice-based search processing

Growing community of inventors

New York, NY, United States of America

Oliver Hurst-Hiller