Facebook, Inc.

Oleksandr Sokolov

Connor C Hayes

Zainab G Ghadiyali

Hoyd Manuel Breton

Henry Andy Soong

Content is presented to a user in reaction to the user generating content on an online system, such as a social networking system. A user with a role associated with a page provides content to the system to deliver to users of the system. The social networking system generates a content item based on the provided content, and can associate that content with the page or entity associated with the page. After generating the content item, the system presents reaction content items to the user. Reaction content items contain content that is useful and relevant to the user regarding the content that the user has created or regarding future content. The system determines a measure of relevance of the eligible reaction content items and displays reaction content items to the user based on the measure of relevance determined for each reaction content item.

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Fremont, CA, United States of America

Oleksandr Sokolov