International Business Machines Corporation

Norbert M Binkiewicz

Emrah Zarifoglu

Prafulla N Dawadi

Robert K Parkin

Junlei Chen

Elizabeth J Chester

In an aspect of the invention, a computer-implemented method includes: receiving, by a computing device via computer network, a plurality of session data records indicating computer network browsing activity between a plurality of client devices and a merchant server hosting an online store; aggregating, by the computing device, a subset of the plurality of session data records for a single product, of a plurality of products, identified in the session data records and offered for purchase by the online store; extracting, by the computing device, features from the aggregated subset of session data records relating to customer demand for a the single product; modeling, by the computing device, customer demand for the single product based on the extracted features; optimizing, by the computing device, a price for the single product based on results of the modeling; and publishing, by the computing device, the optimized price.

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San Mateo, CA, United States of America

Norbert M Binkiewicz