Spotify Ab

Noel E Cody

Steve Shirley

Kinshuk Mishra

Christopher S Carpita

Stacey Ling-Fun Wallace

Affinity scores are computed for a plurality of user accounts, each affinity score quantifies an affinity of a user account to a content creator of one or more digital objects hosted in a content hosting platform. Each affinity score is computed by collecting interaction data for the user account corresponding to the content creator, normalizing the collected interaction data using a total activity data of the user account on the content hosting platform and attribute data associated with the content creator, and generating the affinity score using the normalized interaction data.

System, methods and computer products for determining affinity to a content creator

A creative development platform includes an input interface that receives input data defining creative properties; a workflow definition store that stores creative generation workflow definitions defining a workflow related to generating a creative; a creative generation server, communicatively coupled to the workflow definitions store, to (i) receive the input data, (ii) retrieve at least one of the creative generation workflow definitions from the workflow definition store based on the input data, and (iii) generate the creative containing one or more media objects based on the input data and using the at least one workflow definition; and a network communications device operable to communicate the creative to target devices.

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Brooklyn, NY, United States of America

Noel E Cody