6sense Insights, Inc.

Nitin Vijayvargiya

Viral Bajaria

Premal Shah

Dustin Chang

Tai Vo

Akshara Palakodety

Daniel Hsiung

Aggregation of noisy datasets into a master firmographic database. In an embodiment, firmographic records are received from a plurality of sources, and normalized into a common schema. One or more firmographic records may be cleaned by replacing a value of one or more fields in those firmographic record(s) with a value of those field(s) in another firmographic record. The firmographic records may then be clustered, and each of the clusters may be collapsed into a single conflated firmographic record based on a voting process. A master identifier may be generated for each conflated firmographic record, and the conflated firmographic records may be merged into a master firmographic database that is indexed by master identifiers.

Aggregation of noisy datasets into master firmographic database

Mapping anonymous Internet entities to known accounts. In an embodiment, events, representing online activity and comprising IP addresses, are received from a plurality of sources. Subsets of the events are aggregated into mappings that associate the IP address, shared by the subset, with an account. Each mapping is associated with statistics regarding the events. A confidence value is calculated for each mapping based on the statistics, and a final subset of the mappings is selected based on the confidence values. Subsequently, when a request with an IP address is received, the final subset of mappings is searched for the requested IP address, and an indication of the account associated with the requested IP address is returned in response to the request.

Mapping entities to accounts

Methods, systems and media for de-anonymizing anonymous online activities

Mapping anonymous entities to accounts for de-anonymization of online activities

De-anonymizing an anonymous IP address by aggregating events into mappings where each of the mappings associates an IP address shared by the events with an account

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San Francisco, CA, United States of America

Nitin Vijayvargiya