Amazon Technologies, Inc.

Nir Sheep

Paul Anthony Kotas

Alexei Pineda

Kelly Bork

McKenzie Lee Eggers

Devices and methods are provided for using an interactive wrapper for media content. A method may include identifying, by a first device, a software container including a call to action. The method may include identifying non-interactive advertising content. The method may include generating an interactive advertisement by adding the advertising content to the software container, and sending the interactive advertisement to a second device for presentation. The method may include receiving an indication of a user interaction with the interactive advertisement, and determining, based on the user interaction, an action. The method may include sending data associated with the action to the second device or a third device for presentation.

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Kirkland, WA, United States of America

Nir Sheep