Facebook, Inc.

Facebook Technologies, LLC

Nipun Mathur

Antonio Felipe Garcia-Martinez

Brian Thomas Boland

Vijaye Ganesh Raji

Deborah Liu

Vincent Charles Cheung

Philip Zigoris

Alexey Maykov

Scott Aaron Shapiro

Teck Chia

Kelly Leanne MacLean

Marc Layne Hemeon

Ryan Edward Huettl

Anirudhan Vijayakanthan

Gokul Rajaram

Jeffrey Andrew Kanter

Robert Kang-Xing Jin

Robert Kang-Xin Jin

This disclosure describes techniques that include modifying text associated with a sequence of images or a video sequence to thereby generate new text and overlaying the new text as captions in the video sequence. In one example, this disclosure describes a method that includes receiving a sequence of images associated with a scene occurring over a time period; receiving audio data of speech uttered during the time period; transcribing into text the audio data of the speech, wherein the text includes a sequence of original words; associating a timestamp with each of the original words during the time period; generating, responsive to input, a sequence of new words; and generating a new sequence of images by overlaying each of the new words on one or more of the images.

Editing text in video captions

An ad bidder receives a request from a user device to select an advertisement ('ad') for presentation along with a web page. The ad bidder includes a user profile database and may be a social networking system. The ad bidder determines if the user of the user device is logged into the ad bidder and selects the advertisement based on information in the user profile database if the user is logged into the ad bidder. If the ad bidder determines the user is not logged into the ad bidder, the ad bidder retrieves a device cookie stored on the user device. The device cookie describes interactions with content from the user device, such as viewed web pages or ads. Data stored by the device cookie is then used to select the ad for presentation.

Selection of advertisements based on social networking system login status

An entity having a brand page maintained by a social networking system defines a sequence of content items associated with a brand page is determined. Different content items in the sequence include different information that is dependent on interaction between a user and the sequence. For example, content items in the sequence provide increasingly more detailed or complex information when progressing from the first content item to the last content item in the sequence. When a viewing user of a social networking system interacts with the brand page, prior interactions with the sequence by the viewing user are used to classify the viewing user and to select a content item from the sequence that is communicated to the viewing user.

Guiding progressive user engagement in an online environment

A social networking system presents suggestions to a user of a social networking system to use or install one or more applications accessible in the system. The social networking system offers suggestions by ranking candidate applications for a particular user and selecting applications to recommend based on the rankings. Advertisers associated with some applications may bid to boost the rankings of an application, making it more likely to appear for a given user.

Measuring deletion of cookies included in browsers used by online system users

A social networking system user's interaction with a brand page may be tailored to match the user's interests. Content providers or page administrators of a brand page associate keywords with content posted to the brand page. A keyword may define a characteristic of a social networking system user to receive the content or may describe a characteristic of the content. The keywords are compared to a user profile of a user requesting the brand page and content posted to the brand page is selected for presentation to the user based on the user profile and the keywords. For example, content is presented to a user having a characteristic defined by criteria keyword. The selected content posted to the brand page is presented to the user requesting the brand page.

Customizing content delivery from a brand page to a user in a social networking environment

Based on information used by the external system to identify a target user, the external system generates a target user hash identifier that is communicated to the social networking system along with a message. Using information from user profiles maintained by the social networking system, the social networking system generates hash identifiers for its users and compares the target user hash identifier to the generated hash identifiers hash identifiers for social networking system users are generated. The social networking system sends the message to a user associated with a hash identifier generated from user profile information that matches the target user hash identifier. Hence, an external application may communicate with social networking system users without accessing access information about the users maintained by the social networking system.

Third-party communications to social networking system users using user descriptors

An application executing on a mobile device, such as an application associated with a social networking system provides a link to install a third-party application. The link may be presented in an advertisement, and the link is used to retrieve data comprising a client application for execution by the mobile device. To track installations, the client application stores an indication that the client application was installed in a shared memory location on the mobile device, as native applications do not have access to cookies. A social networking application executing on the mobile device retrieves the indication the client application was installed from the shared memory location and communicates it to a social networking system for storing in a user profile.

Conversion tracking for installation of applications on mobile devices

Methods, apparatuses and systems directed to sponsored story generation from an organic activity stream in a social networking site. A user wishing to promote an entry from an organic activity stream may, using a sponsor user interface, specify the types of stories to promote to a portion of the home page displayed to a member of a social network.

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Menlo Park, CA, United States of America

Nipun Mathur