Alphonso Inc.

Nikhil Sahasrabudhe

Lampros Kalampoukas

Ashish Chordia

Raghu Srinivas Kodige

Amit Kumar

A closed loop attribution system may include a user location history storage system containing information indicative of user location history for a plurality of users based on location of a mobile device associated with a user; a user database storage system containing placement tracking information indicative of advertising content presented to the user; and a closed loop attribution processor responsive to said user location history storage system and said user database storage assessing correlations between a user's exposure and a user's location. The user database may include records indicative of user behavior and characteristics. The closed loop attribution processor may be connected to the campaign database and the campaign database may contain an indication of one or more locations of interest to an advertiser. The correlation between user exposure and a user's location may be a correlation between user exposure and the location or locations of interest.

Closed loop attribution

Methods and apparatus are provided for determining a lift metric regarding effectiveness of a digital ad campaign for an audio-visual work on subsequent viewership of the audio-visual work. Viewed content from a universe of monitored AV audio-visual devices is collected. Identifiers of audio-visual devices that received an ad impression for the audio-visual work are also collected. The lift metric may be determined from statistical analysis of this data.

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Pune, India

Nikhil Sahasrabudhe