Amdocs Software Systems Limited

Changing World Limited

Nigel David Hanby

Barry Joseph Smyth

Paul Cotter

Elizabeth Ann McKenna

Elizabeth Ann Mckenna

Content such as user interface items provided to a user during a session of an interactive application is personalized. One or more environmental context attribute values for the session are determined. Responsive to a request for content, for at least one item of the content, each of the environmental context attribute values are mapped to respective values indicating a users level of interest in the item for the environmental context attribute values. Content is retrieved from a content database and the content is personalized as a function of the users level of interest in the item for the environmental context attribute values before being returned to the application.

Personalising content provided to a user

A method for personalizing content such as user interface items provided to a user during a session of an interactive application is disclosed. One or more environmental context attribute values for the session are determined. Responsive to a request for content, for at least one item of the content, each of the environmental context attribute values ate mapped to respective values indicating a users level of interest in the item for the environmental context attribute values. Content is retrieved from a content database and the content is personalized as a function of the users level of interest in the item for the environmental context attribute values before being returned to the application.

An internet website which presents a hierarchical menu structure to users includes a personalization engineto automatically modify the menu structure for each user at least according to that user's previous browsing history at the site. In one embodiment the engineprovides, as menu options for a selected menu page of the hierarchical menu, a plurality of the most probable links which the user may wish to reach from the selected menu page. In another embodiment there are provided, as additional menu options for a particular menu page, a plurality of links which are similar, as determined by meeting a predetermined similarity metric, to menu options present on the particular menu page other than through meeting the similarity metric.

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Dublin, Ireland

Nigel David Hanby