Google Inc.

Nicolas Remy

Joseph Kelly

James Robert Koehler

Aiyou Chen

Ruixue Fan

Xiaojing Wang

Timothy C Au

Kevin Benac

Andrew Smith

Systems, methods and computer-readable storage media utilized to prepare datasets for geo experiments. One method includes receiving one or more input parameters. The method further includes extracting, from the data, training data. The method further includes calculating a difference in input data and a difference in response data of the training data. The method further includes determining a first plurality of geographic pairs. The method further includes extracting, from the data, evaluation data. The method further includes separating each geographic pair of the first plurality of geographic pairs into a treatment region or a control region for a plurality of simulations of a plurality of different simulation subsets for each of a plurality of different subsets of geographic pairs. The method further includes calculating a plurality of uncertainty estimates. The method further includes selecting a first subset of geographic pairs and providing the selected subset of geographic pairs.

Geographic dataset preparation system

The present disclosure provides systems and methods for entropy balanced population measurement. Entropy balancing is a statistical technique for preprocessing data to achieve covariate balance. Weighting coefficients may be dynamically adjusted to satisfy balance conditions or constraints to adjust for inequalities in representation, thereby improving covariate moments. Using entropy balancing and linear regression analysis with panel content exposure and results data provides a mechanism to estimate the effects of multiple exposure vectors simultaneously, including instances where panelists are exposed to a vector multiple times. Data may be obfuscated or anonymized for preprocessing via a double-encrypted intersection-based extraction mechanism, allowing both measurement systems and panel providers to retain confidential information.

Systems and methods for entropy balanced population measurement

A panelist identification device for determining an identity of a panelist based on an input interaction pattern of the panelist is provided. Additionally, a method for determining an identity of a panelist based on an input interaction pattern of the panelist is provided. Further, a computer-readable storage device having processor-executable instructions embodied thereon is provided. The instructions are for determining an identity of a panelist based on an input interaction pattern of the panelist.

Identifying panelists based on input interaction patterns

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Mountain View, CA, United States of America

Nicolas Remy