Facebook, Inc.

Slack Technologies, Inc.

Neville S Bowers

Lee Charles Linden

Deborah Liu

Benjamin Lewis

Stephanie Shum

Mary Ku

Ted Zagat

Ning Li

Soham Mazumdar

Philip Zigoris

Michael Brevoort

Robert Kang-Xing Jin

Robert Kang Xing Jin

Jared S Morgenstern

Abheek Anand

Kelly B Winters

Edward Zagat

Maxwell Hayman

Patrick Linarducci

Ram Vaidyantathan

Sohan Mazumdar

Nan Gao

Ramkumar Vaidyantathan

Techniques for providing an enhanced user profile to provide relevant information to a user requesting to view a user profile associated with another user. In an example, a first user submits a request to view a user profile associated with a second user. In response to receiving the request, the communication platform identifies one or more communication objects (e.g., communication channels, direct messaging instances, messages, threads, etc.) and/or one or more applications (third-party applications, first party applications, etc.) associated with the second user and/or the first user. The communication platform causes a display of indicator(s) associated with the communication object(s) and/or application(s) in association with the user profile, such as to enable efficient access to the associated communication object(s) and/or application(s). Additionally, the communication platform can identify additional contacts of the second user and/or inferred characteristics of the second user to present in association with the user profile.

Application integration into user profiles within a communication platform

Embodiments of the present invention relate generally to marketing products through a social networking system. More specifically, one or more embodiments of the present invention relate to allowing social networking users to purchase products through the social networking system and to add products to shopping carts associated with third-party merchants.

Systems and methods for using a social networking system to purchase products

One variation of the first method includes: receiving a first gift order from a first sender through a social networking system, the first gift order specifying a recipient, a first merchant, and a first monetary value redeemable through the first merchant; issuing a tangible gift card to the recipient, the gift card linked to a gift account, of the recipient, within the social networking system; receiving a second gift order from a second sender through the social networking system, the second gift order specifying the recipient, a second merchant, and a second monetary value redeemable through the second merchant; linking the first and second monetary values to the gift account; and, in response to a first purchase from the first merchant with the gift card, publishing a detail of the first purchase to a feed within the social networking system in accordance with a privacy setting of the recipient.

Method, medium, and system for enabling gift card transactions

One variation of a method for calculating advertisement effectiveness includes: posting an advertisement for a product to a social feed within a social networking system; tracking a view of the advertisement by a user; determining a proximity of the user to a store of a merchant; in accordance with a privacy setting of the user, selecting personal data of the user from data stored in the social networking system, the personal data including an identity of the user and an interest of the user; in response to the determined proximity of the user to the store, transmitting the selected personal data to the store; and, in response to a transaction between the user and the store, assessing an effectiveness of the advertisement according to a determined correlation between the transaction and the view of the advertisement by the user.

Methods for calculating advertisement effectiveness

A social network advertises to its members with engagement interfaces. An engagement interface comprises a call to action and a link to perform the action within the social network from within the engagement interface. Responsive to a user selection of the link to perform the action, the engagement interface modifies one or more objects within the social network associated with the call to action according to the selection of the link to perform the action. The engagement interface may be refreshed on the user's screen to indicate to the user that the action has been performed. An engagement interface may also be presented to a user from the social network or from an external system apart from the social network.

Engagement interface advertising in a social network

To provide a sponsored story unit, the social networking system receives a story request from an advertiser. The story request specifies properties of content used to generate the sponsored story. When the social networking system stores an object or an action performed on an object, properties associated with, and describing, the object or the action are also stored. For example, properties of an object include an object type, an object identifier, metadata describing the object or other suitable information. The social networking system identifies actions or objects associated with users connected to a viewing user having one or more properties included in a story request. A sponsored story is generated from the identified actions or objects and presented to a viewing user.

Growing community of inventors

San Francisco, CA, United States of America

Neville S Bowers