Go Daddy Operating Company, LLC

The Go Daddy Group, Inc.

Bigfork Technologies, LLC

Neil Proctor

Barbara J Rechterman

Shawn Michael Fitzpatrick

Bill Bennett

Merielle Impreso

A method performed by a client application executing on a client computing device is disclosed. The method includes generating a private key and a public key corresponding to the client application. The method also includes transmitting the public key to a middleware application executing on a middleware computing device, a server application executing on a server computing device, or both. The client application and the server application are engaged in a trusted relationship. The method also includes receiving, at the client application, a request to perform an operation on an encrypted content that is stored at the middleware computing device and that is encrypted with the public key by the middleware application or the server application, decrypting the encrypted content using the private key to generate a decrypted content, and presenting the decrypted content on a display screen of the client computing device.

Secure management of content using a middleware layer between a client and a server

A Web site, through the use of a Rules Engine, determines an expertise level of a User for one or more topics on a Web page. The Rules Engine may analyze User related data, such as the search term used by the User to find the Web site, the past products purchased by the User, the path through the Web site taken by the User, the usage history by the User on the Web site, the demographics of the User and/or the self declared expertise level of the User, to determine an expertise level of the User for the topics on the Web page. A Display Engine may customize a Web page based on the expertise levels of a User so that topics on the Web page are presented in a manner most appropriate for the User. An Email Engine may be used to customize emails to the User so that topics in the email are presented in manner most appropriate for the User. A Support Entity Engine may also be used to route an incoming support inquiries from a User to an appropriate technical support person for the User.

Web page customization based on a search term expertise level of a user

Web page customization based on expertise level of a user

Customize an email using an expertise level rules engine

Customize a user interface of a web page using an expertise level rules engine

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Scottsdale, AZ, United States of America

Neil Proctor