Evolv Technology Solutions, Inc.

Neil Iscoe

Risto Miikkulainen

The technology disclosed relates to a webinterface production and deployment system. In particular, it relates to a presentation module that applies a selected candidate individual to a presentation database to determine frontend element values corresponding to dimension values identified by the selected candidate individual, and which presents toward a user a funnel having the determined frontend element values.

Presentation module for webinterface production and deployment system

The technology disclosed relates to webinterface generation and testing to promote a predetermined target user behavior. In particular, the technology disclosed stores a candidate database having a population of candidate individuals. Each of the candidate individuals identify respective values for a plurality of hyperparameters of the candidate individual. The hyperparameters describe topology of a respective neural network and coefficients for interconnects of the respective neural network. The technology disclosed writes a preliminary pool of candidate individuals into the candidate individual population. The technology disclosed tests each of the candidate individuals in the candidate individual population. The technology disclosed adds to the candidate individual population new individuals based on the testing. The technology disclosed repeats the candidate testing and the addition of the new individuals.

Webinterface generation and testing using artificial neural networks

Roughly described, the technology disclosed provides a so-called machine-learned conversion optimization (MLCO) system that uses artificial neural networks and evolutionary computations to efficiently identify most successful webpage designs in a search space without testing all possible webpage designs in the search space. The search space is defined based on webpage designs provided by marketers. Neural networks are represented as genomes. Neural networks map user attributes from live user traffic to different dimensions and dimension values of output funnels that are presented to the users in real time. The genomes are subjected to evolutionary operations like initialization, testing, competition, and procreation to identify parent genomes that perform well and offspring genomes that are likely to perform well.

Webinterface presentation using artificial neural networks

Roughly described, the technology disclosed provides a so-called machine learned conversion optimization (MLCO) system that uses evolutionary computations to efficiently identify most successful webpage designs in a search space without testing all possible webpage designs in the search space. The search space is defined based on webpage designs provided by marketers. Website funnels with a single webpage or multiple webpages are represented as genomes. Genomes identify different dimensions and dimension values of the funnels. The genomes are subjected to evolutionary operations like initialization, testing, competition, and procreation to identify parent genomes that perform well and offspring genomes that are likely to perform well. Each webpage is tested only to the extent that it is possible to decide whether it is promising, i.e., whether it should serve as a parent for the next generation, or should be discarded.

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Austin, TX, United States of America

Neil Iscoe