Google Inc.

Neil Campbell Rhodes

James Joseph Cotugno

Sagnik Nandy

James Lee Wogulis

Evan Huang

Paul Nicolas Muret

Bradley David Townsend

Madhu Kallazhi Vasu

Naomi Ben-Ayoun

Jerry Hong

Avi Mehta

Yossi Matias

Daniel John Zigmond

Jason S Bayer

Bin Tian

Hal Ronald Varian

Deepak Chandra

Tal Franji

Robert Gardner

Lucas Paul Hansen

Matt Chalawsky

Alexandr Y Smolyanov

Ashok Babu Amara

Stella Marie Laurenzo

Matthew S Marzilli

Steve Stukenborg

Eugen Cristian Nistor

Nick Mihailovski

Xiaoli Chen

Danny Tom

Kaustuv Kaustuv

Jagpreet S Duggal

Noam Nisan

Misha Seltzer

A method may include, in a computing device comprising at least one processor and a memory, generating at least one information beacon from each of a plurality of applications installed on the computing device. Each information beacon may include application analytics data associated with a corresponding application while the corresponding application is running on the computing device. The at least one information beacon from each of the plurality of applications may be stored in a common location in the computing device. The stored at least one information beacon may be dispatched from each of the plurality of applications to a network device communicatively coupled to the computing device. The generating may be triggered by beacon generation code implemented in each of the plurality of applications installed on the computing device.

Centralized dispatching of application analytics

The subject technology provides configurations for propagating information from an initial analytics tracking data communication to subsequent analytics tracking data communications at an analytics server. In one example, the subject technology receives an analytics tracking data communication. The subject technology determines if the received analytics tracking data communication includes state changing information based on analytics tracking data included in the analytics tracking data communication. The subject technology then determines one or more attributes for propagating to subsequent analytics tracking data if the analytics tracking data communication includes state changing information. The state changing information are stored as one or more of the determined one or more attributes. The subject technology stores the analytics tracking data including the determined one or more attributes.

Persist and process analytics data dimensions for server-side sessionization

A method for sessionization of visitor activity includes receiving a first activity of a first client and a first client identifier from the first activity of the first client; the first client identifier stored at the first client; creating a first session from the first activity and the first client identifier; receiving a session link associated with the first activity; and creating a visitor-identified session based on the first client identifier, the first activity, and the session link.

Sessionization of visitor activity

External-signal influence on content item performance is determined. Content item performance data is received that reflects historic performance of a content item for multiple presentations of the content item. Signal data is received that corresponds to at least one signal that is temporally correlated with the content item performance data and that is external to each user, publisher and content provider involved in any of the presentations. Using the content item performance data and the signal data, an influence value for the signal with regard to the content item is determined. A content item prediction model is modified based on the influence value.

External-signal influence on content item performance

A simultaneous ascending price auction ('SAA') can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots ('spots'). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.

Advertising inventory allocation

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Redlands, CA, United States of America

Neil Campbell Rhodes