Echostar Technologies Corporation

Neale Hall

Antony Michael Dove

James Freed

Systems and methods for providing targeted advertising to media display devices that may be located away from a user premises based on user preferences. A computing system may detect presence of multiple user devices within a proximity of the computing system, and a user profile associated with each particular user device may then be accessed. A net demographic profile associated with the multiple user devices may be determined, and then advertising content may be selected for presentation by a display device based upon the net demographic profile.

Location based targeted advertising

This document relates to a vehicle entertainment devicehaving a driver safety mode and an enhanced audio playback function. The devicedetects whether the vehicle in which the entertainment device is situated is in motion, or if the driver is preparing to drive the vehicle momentarily. If either of these conditions is detected, the processoracts to disable the video playback on the screenof the entertainment device. At the same time, the processorcauses an audio descriptor track corresponding to the disabled video to be played through the speakersof the entertainment device. The audio descriptor track is in addition to the main audio track accompanying the video and provides a verbal description of the content of the video.

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West Yorkshire, United Kingdom

Neale Hall