Amazon Technologies, Inc.

Nathan W Bartel

Peter A Schwabland

Justin Key

Eric Orme

Silas Brown

Techniques are disclosed for generating media delivery packages from a source package. The techniques include receiving, by a computer system, a source package associated with a content item. Upon receiving the source package, the computer system determines a plurality of workflows, whereby each workflow is operable for generating a delivery package of a plurality delivery packages. A workflow defines parameters for execution of one or more transformation modules of a set of transformation modules of a media transformation service (MTS). The MTS generates the plurality of delivery packages based at least in part on the source package and an execution of respective workflows. The computer system then provides the plurality of delivery packages to respective target entities for distribution.

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Sumner, WA, United States of America

Nathan W Bartel