Google Inc.

Nathan Peter Lucash

Brandon Murdock Pearcy

Johan Land

Omer Gimenez Llach

Lingxing Yuan

Adnan Virk

Rado Kirov

Yuheng Kuang

Yi Zhang

Jun Xu

Amy Wu

Zhen Yu

Venu Vemula

Willa Angel Chen

Lukasz Bieniasz-Krzywiec

Radoslav M Kirov

Alessio Pace

Daniel William Kaemmerer

Thomas James Worthington Long

Bahman Rabii

Sara Christine Adkins

Miao Xing

Tommy Shimko

Matthew Strecker Burriesci

Mathieu Gagne

Michael Kleber

Hunter Everett Walk

Shuman Ghosemajumder

Amit Mhatre

Kevan Newton

Shannon P Bauman

Girish Deodhar

Jonathan Frank Guarino

Sean Patrick Miller

Weiming Liu

Jerry Felker

Jeffery Eddings

Jerry P Krikheli

Loren Donelson

Nikita Beloglazov

Jennifer Sager

A method includes receiving from a client device a request for content, and transmitting to the client device a first content item, a second content item, and a script for displaying the first and second content items within an information resource. The script includes instructions that cause the client device to (1) display the first content item within a content slot having a first size occupying a first region of the information resource, (2) identify a user interaction associated with the first content item, (3) expand, responsive to the user interaction associated with the first content item, the content slot from a first size to a second size, and (4) display, responsive to the user interaction and in the expanded content slot, the first content item and the second content item and an actionable object configured to reduce the content slot from the second size to the first size.

Expandable content items for presenting additional content

At least one aspect of the present disclosure is directed to systems and methods of converting static content items into interactive content items. A data processing system can identify a first content item. The data processing system can divide, in accordance with a partition template, the visual content of the first content item into a plurality of segments. The partition template can define a number of segments to be formed from the visual content. The data processing system can generate a second script. The second script can assign each segment into a position. The script can enable movement of each segment within the frame. The script can determine that the segments are moved to a target position. The script can perform an action to provide information related to the visual content. The data processing system can provide the second content item to a client device.

Converting static content items into interactive content items

One or more servers can implement a method including generating an information resource comprising a content package including first content, metadata of a content extension, and a script for displaying the first content, and transmitting the information resource to a client device to cause the client device to: display the first content within an inline frame; identify an interaction with a user interface feature; transmit, responsive to identifying the interaction, a content extension request based on the metadata of the content extension; receive, responsive to the content extension request, a second content item; responsive to identifying the interaction, expand the inline frame from the first size to a second size; and display, in the expanded inline frame, the second content item, the second content item different from the first content item.

A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing the placement of advertisement blocks on a web page.

Content placement optimization

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A first call for content to be published on a resource associated with a publisher is received from a requesting device. A determination is made when the publisher has authorized additional content item calls to be automatically generated responsive to receipt of the first call. A first content item responsive to the first call is determined. A message including call parameters is generated that define publisher or serving system criteria for the additional content items. The first content item and message responsive to the first call are provided. A second call for content, in conformance with the call parameters, is received after processing the message. A second different content item that is responsive to the second call is provided for publication on the resource along with the first content item.

Providing second content items in association with first content items

Systems and methods of automatically detecting styles of properties of DOM elements of an information resource are disclosed. A data processing system including one or more processors can identify an information resource for which to automatically detect styles of properties used to style primary content of the information resource, identify at least one DOM container that contains at least a portion of the primary content, determine, for each of one or more DOM elements included in the DOM container, styles of properties corresponding to a respective DOM element, store, in a memory, the determined styles of properties corresponding to the respective DOM elements included in the DOM container and use the stored styles of properties to modify third-party content to be inserted within the information resource.

Methods and systems for identifying styles of properties of document object model elements of an information resource

Ad extensions on content network

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San Francisco, CA, United States of America

Nathan Peter Lucash