Facebook, Inc.

Naomi Gleit

Peter Henry Martinazzi

Jennifer A Burge

James Han Wang

Jun Liu

Kiranjit Singh Sidhu

Alexander Paul Schultz

Lex Arquette

Jeffrey C Wieland

Ziqing Mao

Simon Jack Bond

In one embodiment, a social networking system, in response to receiving an action request from a user, expands the portion of a social networking web site with which the user interacted to initiate the action request, and populates the expanded portion with object suggestions of the same type as the target object of the action request. In particular embodiments, the object suggestions are based at least in part on the characteristics of the target object of the action request. Such embodiments capitalize on the transitory mood of the user and facilitate and promote the chaining of subsequent action requests.

Chaining connection requests

Method or system for allowing a social networking system to retain users of a social networking system by identifying low-activity users who are likely to become inactive/dormant users and prompting users to initiate interactions with the low-activity users. The low-activity users are identified by monitoring activities and interactions of the users via the social networking system. If the pattern of activities and interactions satisfy one or more criteria, a computer device for providing the social networking system initiates an intervention scheme where users are induced to initiate interactions with the low-activity users. In response to the interactions, the low-activity users are likely to resume interactions via the social networking system.

Promoting participation of low-activity users in social networking system

Growing community of inventors

Palo Alto, CA, United States of America

Naomi Gleit