Yahoo! Inc.

Verizon Media Inc.

Yahoo Holdings, Inc.

Nanda Kumar Jayakumar

Sunil Nagaraj

Kian-Tat Lim

Joonsuk Bae

Georgiy Goldenberg

Ramkumar Rajendran

Yury A Izrailevsky

Anand Biligiri Subba Rao

George Goldenberg

Adam Rosen

Described herein are systems and methods for matching clicks of links on a webpage with page views by a user. The method may comprise identifying a link on a webpage requested by a client device, generating a link identifier for the link and attaching the link identifier to the link. Upon receiving a request for data associated with the link, the link identifier is stored in a log file.

Processing link identifiers in click records of a log file

System and method for identifying a link and generating a link identifier for the link on a webpage

A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.

Accelerated and reproducible domain visitor targeting

Growing community of inventors

Santa Clara, CA, United States of America

Nanda Kumar Jayakumar