Viant Technology LLC

Nagendra M N Sastry

Timothy Charles Vanderhook

Christopher J Vanderhook

Shanubhog G Sangameswara

Adityavijay B Rathore

Raviratan Arora

Manish Hiramani Patil

A method and system determine a profile of a website. A record of visits by a group of profiled users to a web site is generated. Each of the profiled users has associated user demographic information. The profile for the website is calculated using the associated user demographic information and the record of visits. The profile consists of demographic characteristics of the web site. A website forecast is determined for a defined time period. The website forecast characterizes a target audience that consists of members of demographic subgroups with percentages in the website forecast that are greater than a predetermined threshold. A data or service is provided based on the calculated profile and website forecast.

System and method of determining a website demographic profile

A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.

System and method of determining user demographic profiles

Growing community of inventors

Ahmedabad, India

Nagendra M N Sastry