Samsung Electronics Co., Ltd.

Na-young Kwon

Jong-chul Shin

Sang-bong Lee

A display apparatus and a method thereof. The display apparatus includes a display with variable transparency, a sensor which senses a location of at least one of a person and an object, and a controller which determines proximity of the at least one of the person and the object to the display based on a result of the sensing by the sensor, and adjusts the transparency of the display differently according to a result of the determining. Accordingly, a user can easily recognize contents displayed on the display screen having high transparency in the display apparatus.

Growing community of inventors

Suwon-si, South Korea

Na-young Kwon