Arris Enterprises LLC

Myungcheol Doo

Venugopal Vasudevan

Faisal Ishtiaq

Anthony J Braskich

Jehan Wickramasuriya

Particular embodiments provide a system to support orchestration of media assets that are delivered across multiple media spaces, time, and multiple device types in a coordinated manner. The system exposes a sequence of media assets to a user under media space, time, and device constraints. A campaign may be broken up into multiple media assets (e.g., different creatives, such as advertisement creatives). To target a user across different media spaces, the system may generate spanning rules based on metadata concerning multiple media spaces, time, and multiple device types for the campaign. An analytics service may provide analytics information for the delivered media assets to allow the coordination to continue in the sequence. Also, the analytics information may be used to change the spanning rules for future delivery of media assets.

Asset orchestration across multiple device types, media spaces, and time

A method is provided for encoding a video program that includes receiving a video program to be encoded and evaluating the program with a profile is selected from among a plurality of profiles stored in a database. Each of the plurality of profiles include program attributes associated with one or more video programs and information pertaining to one or more static graphical elements that overlay content in the one or more video programs. The selected profile is applicable to the video program to be encoded. At least a portion of the video program is caused to be encoded based at least in part on the information in the selected profile. The encoded portion of the video program is evaluated to assess an accuracy of the selected profile and, based at least in part on the evaluation, a confidence level is assigned to the selected profile.

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Naperville, IL, United States of America

Myungcheol Doo