Walmart Apollo, LLC

Musen Wen

Tanay Kumar Saha

Ergin Guney

Wei Shen

Jayanth Korlimarla

Chintan Jagdish Rita

Xiaobo Peng

Rajesh Garigipati

Anant Furia

Yanbing Xue

Fanglida Yan

Valeriy Pelyushenko

Systems and methods for automatically determining and providing digital advertisements with ensured relevancy to a search query are disclosed. In some embodiments, based on historical user session data, a query is determined to be a head query, torso query, or tail query. For each sponsored item, a relevance score is generated to represent a degree of relevancy between the sponsored item and the query, and it is determined whether the sponsored item is eligible to be recommended in response to the query based on: (a) comparing the relevance score to a first threshold when the query is a head or torso query, or (b) comparing the relevance score to a second threshold when the query is a tail query. Based on all sponsored items that are eligible to be recommended, a ranked list of recommended items is generated for display based on an auction mechanism.

System and method for automatically providing relevant digital advertisements

Systems and methods for automatically retrieving and providing digital advertisements from multiple channels with improved relevancy to a search query are disclosed. In some embodiments, based on a query, a first set of sponsored items is retrieved and ranked based on an optimization of conversion rate, and a second set of sponsored items is retrieved and ranked based on an optimization of click-through rate. Based on the first set of sponsored items and the second set of sponsored items, a ranked list of recommended items is generated for display based on an advertisement auction mechanism, in response to the query.

System and method for automatically retrieving relevant digital advertisements from multiple channels

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Mountain View, CA, United States of America

Musen Wen