Disney Enterprises, Inc.

Mugdha Oltikar

Scott C Labrozzi

Yuanyi Xue

Michael J Bracco

Manuel Briand

Nathan Crowe

A system includes processing hardware and a memory storing software code. The processing hardware executes the software code to receive automation data for media content having a default playback experience, analyze, using the automation data, at least one parameter of the media content, and generate, based on the analyzing, one or more automation instruction(s) for at least one portion(s) of the media content. The automation instruction(s) include at least one of: one or more bounding timestamps of the media content portion(s), an increased or reduced playback speed for the media content portion(s) relative to the default playback experience, or a variable playback speed for the media content portion(s). The software code is further executed to outputs the automation instruction(s) to a media delivery platform configured to distribute and control the quality of the media content or to a media player configured to automate playback of the media content.

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Raleigh, NC, United States of America

Mugdha Oltikar