Naver Corporation

Moweon Lee

Youngjin Kim

Method and apparatus for analyzing an online behavior of a user accessing a web server include: collecting, when a user terminal accesses a web server and forms a session, log data corresponding to a behavior performed by the user terminal in the session in real time; detecting log data corresponding to a trigger log among the log data; extracting, when the trigger log is detected, log data cumulated up to a detection time point of the trigger log from a start time point of the session and generating cumulative log data; and performing pattern analysis on the cumulative log data and generating behavior information corresponding to the behavior of the user terminal.

Apparatus for analysing online user behavior and method for the same

A user tracking method includes collecting cookies in a log according to a user action on the Internet and collecting chain information by Internet communication as third information different from the cookie, and grouping cookies based on the chain information.

Growing community of inventors

Seongnam-si, South Korea

Moweon Lee